Ayudando al consumidor a entender las etiquetas de los refrescos

PepsiCo Iberia - Jan 13, 2015
Historia3

Desde diciembre se aplica el nuevo Reglamento europeo de etiquetado de los alimentos, cuyo objetivo principal es ofrecer una información más clara al consumidor. Desde la industria, y más concretamente desde la Asociación de Bebidas Refrescantes, llevamos años trabajando en este sentido y por eso, hemos querido dar un paso más allá.

Coincidiendo con estas novedades, acabamos de lanzar la primera etiqueta virtual para refrescos. En esta web interactiva, los consumidores pueden conocer toda la información disponible en una lata de bebida de un modo sencillo y didáctico.

En un solo click, podrán descubrir qué es la denominación de un alimento, qué son los aditivos, información nutricional de la bebida, así como quién lo ha fabricado y otra información de interés. Además, lo que es más importante, podrán ver fácilmente en qué parte del envase pueden localizar todos estos puntos.

Pero, para facilitar todavía más esta explicación, hemos preparado unos videobook en los que se explica cómo es el etiquetado de un refresco de un modo ameno y simple.

Nos despedimos con un resumen de estos vídeos, que esperamos os resulten de interés:

 

  • sostenibilidad humana
  • Refresco
  • PepsiCo Iberia
  • pepsico
  • Información Nutricional Completa
  • Etiquetado
PepsiCo Iberia
PepsiCo Iberia

En PepsiCo ofrecemos el mayor portafolio de marcas de bebidas y de alimentación en todo el mundo con miles de deliciosos productos de reconocido prestigio. En PepsiCo Iberia operamos en España y Portugal, produciendo y comercializando un amplio abanico de productos de alimentación y bebidas de marcas reconocidas como Pepsi, Kas, Gatorade, Lay’s, Matutano, Alvalle y Tropicana, entre otras. Todas ellas agrupadas en 2 divisiones de negocio: PepsiCo Foods Iberia y PepsiCo Bebidas Iberia. Para más información www.pepsico.es.

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