Impulsamos nuestra estrategia digital con la nueva Digital Suite

- Feb 20, 2019
Daniel Godoy, PepsiCo

Con el traslado de las nuevas oficinas al World Trade Center de Cornellà, Barcelona, hemos creado nuestra propia Digital Suite, una espacio que permite agrupar procesos dentro de un mismo ecosistema y apostar por un espacio de colaboración entre social media, media y data, multiplicando así su eficiencia.

La característica diferencial de nuestra nueva sala es que permite abarcar todo el proceso, desde la escucha hasta la implementación de acciones, siendo especialmente relevante para la gestión de las campañas de marketing online donde la agilidad en la toma de decisiones resulta clave. Desde este nuevo espacio ubicado en Barcelona se da soporte a los mercados de España, Portugal e Italia.

Daniel Godoy, Responsable de Marketing Digital Suroeste Europa afirma: “La Digital Suite está pensada para acelerar el performance de nuestras marcas en el entorno digital como: Pepsi MAX, 7up, Lipton, Lays, Doritos, Alvalle, o Quaker, y ser más precisos en el momento de hacer publicidad, para ello estamos incorporando un sistema propio de DMP (Data Management Platform). Las herramientas de Social Listening también nos permiten entender mejor los diferentes públicos a los que nos dirigimos y, por supuesto, dar un servicio cada vez más personalizado. El objetivo es crear experiencias de usuario cada vez más completas que buscan finalizar el user journey potenciando así nuestras ventas”.

Digital Suite PepsiCo

Durante la primera fase del proyecto se han implementado todas las herramientas de social listening, monitorizando así los movimientos de las marcas e Influencers con los que trabajamos. La media optimization es otra de las áreas donde se está trabajando la subida, seguimiento y optimización de campañas en tiempo real y de la mano de equipos expertos en media, digital y marketing. En una segunda fase, la Digital Suite permitirá acelerar proyectos de e-commerce así como de insights.

Además, la Digital Suite servirá para formar a empleados de otros departamentos con el objetivo de que mejoren sus habilidades digitales.

  • digitalización
  • pepsico
  • digital suite
PepsiCo Iberia
PepsiCo Iberia

En PepsiCo ofrecemos el mayor portafolio de marcas de bebidas y de alimentación en todo el mundo con miles de deliciosos productos de reconocido prestigio. En PepsiCo Iberia operamos en España y Portugal, produciendo y comercializando un amplio abanico de productos de alimentación y bebidas de marcas reconocidas como Pepsi, Kas, Gatorade, Lay’s, Matutano, Alvalle y Tropicana, entre otras. Todas ellas agrupadas en 2 divisiones de negocio: PepsiCo Foods Iberia y PepsiCo Bebidas Iberia. Para más información www.pepsico.es.

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