BUSCAR RESULTADOS POR:

Impulsamos nuestra estrategia digital con la nueva Digital Suite

- Feb 20, 2019
Daniel Godoy, PepsiCo

Con el traslado de las nuevas oficinas al World Trade Center de Cornellà, Barcelona, hemos creado nuestra propia Digital Suite, una espacio que permite agrupar procesos dentro de un mismo ecosistema y apostar por un espacio de colaboración entre social media, media y data, multiplicando así su eficiencia.

La característica diferencial de nuestra nueva sala es que permite abarcar todo el proceso, desde la escucha hasta la implementación de acciones, siendo especialmente relevante para la gestión de las campañas de marketing online donde la agilidad en la toma de decisiones resulta clave. Desde este nuevo espacio ubicado en Barcelona se da soporte a los mercados de España, Portugal e Italia.

Daniel Godoy, Responsable de Marketing Digital Suroeste Europa afirma: “La Digital Suite está pensada para acelerar el performance de nuestras marcas en el entorno digital como: Pepsi MAX, 7up, Lipton, Lays, Doritos, Alvalle, o Quaker, y ser más precisos en el momento de hacer publicidad, para ello estamos incorporando un sistema propio de DMP (Data Management Platform). Las herramientas de Social Listening también nos permiten entender mejor los diferentes públicos a los que nos dirigimos y, por supuesto, dar un servicio cada vez más personalizado. El objetivo es crear experiencias de usuario cada vez más completas que buscan finalizar el user journey potenciando así nuestras ventas”.

Digital Suite PepsiCo

Durante la primera fase del proyecto se han implementado todas las herramientas de social listening, monitorizando así los movimientos de las marcas e Influencers con los que trabajamos. La media optimization es otra de las áreas donde se está trabajando la subida, seguimiento y optimización de campañas en tiempo real y de la mano de equipos expertos en media, digital y marketing. En una segunda fase, la Digital Suite permitirá acelerar proyectos de e-commerce así como de insights.

Además, la Digital Suite servirá para formar a empleados de otros departamentos con el objetivo de que mejoren sus habilidades digitales.

  • digitalización
  • pepsico
  • digital suite
PepsiCo Iberia
PepsiCo Iberia

En PepsiCo ofrecemos el mayor portafolio de marcas de bebidas y de alimentación en todo el mundo con miles de deliciosos productos de reconocido prestigio. En PepsiCo Iberia operamos en España y Portugal, produciendo y comercializando un amplio abanico de productos de alimentación y bebidas de marcas reconocidas como Pepsi, Kas, Gatorade, Lay’s, Matutano, Alvalle y Tropicana, entre otras. Todas ellas agrupadas en 2 divisiones de negocio: PepsiCo Foods Iberia y PepsiCo Bebidas Iberia. Para más información www.pepsico.es.

Comentarios

42 comments

Leave a comment
  1. voyance par telephone | Oct 16, 2019
    Took me time to understand all of the comments, but I seriously enjoyed the write-up. It proved being really helpful to me and Im positive to all of the commenters right here! Its constantly nice when you can not only be informed, but also entertained! I am certain you had enjoyable writing this write-up. voyance par telephone
  2. change management tool | Oct 11, 2019
    First You got a great blog .I will be interested in more similar topics. i see you got really very useful topics, i will be always checking your blog thanks. change management tool
  3. 한국야동 | Sep 27, 2019
    I simply wanted to thank you so much again. I am not sure the things I might have taken care of without these concepts documented by you over this subject.  Looking for exciting site, i asure you this site will fit in your taste, visit my site now 한국야동
  4. 바카라사이트 | Sep 27, 2019
    Hi my friend! I want to say that this article is awesome, nice written and come with almost all vital infos. for those online casino fanatics, this site is for you. this is no.1 trusted site in korea !바카라사이트
  5. 바카라사이트 | Sep 27, 2019
    fantastic post, very informative. I wonder why the other experts of this sector don’t notice this. You should continue your writing. This site is only for interested and looking for online betting site, this is a trusted site for baccarat betting >> 바카라사이트
  6. 카지노사이트 | Sep 27, 2019
    great post, very informative. I wonder why the other experts of this sector do not notice this. You must continue your writing.  카지노사이트 if your interested in finding more exciting site visit my site.
  7. 카지노사이트 | Sep 27, 2019
    Thank you a lot for sharing this with all folks you really know what you’re speaking about! Looking for casino betting site? this site is no.1 betting site in korea, visit here > 카지노사이트
  8. 토토 | Sep 27, 2019
    Hi there! I simply would like to give a huge thumbs up for the nice data you could have right here on this post. This is the best site for betting site, if your looking for that kindly click here> 토토
  9. 토토 | Sep 27, 2019
    i’m glad reading your article. But want to remark on some general things, The websitestyle is perfect, the articles is really excellent .  if you guys want to expirience how to bet in betting site, just visit my site. this surely safety and proven trusted. 토토
  10. 토토 | Sep 27, 2019
    Wow, superb blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is great, let alone the content! I just loved your way of presentation. enjoyed reading this ., looking forward for your next article. thanks a lot. as for the hobby is to bet in online betting site, this site is trusted and safe, join now here  토토
  11. 토토사이트 | Sep 27, 2019
    Hey there, You have done a great job. I’ll definitely digg it and personally recommend to my friends. I am sure they’ll be benefited from this website.  If you guys want to know if how to bet in ANY SPORTS , kindly click here >> 토토사이트
  12. 토토사이트 | Sep 27, 2019
    Nice blog and absolutely outstanding. You can do something much betterbut i still say this perfect.Keep trying for the best.  When it comes to betting, there’s a lot of sites out there. it’s easy to pick one, but the question is, are they trustworthy? so for your safety, i highly recommended this site   토토사이트
  13. 토토 | Sep 27, 2019
    Very nice blog and articles. I am realy very happy to visit your blog.Now I am found which I actually want.  anyway, if your looking for interesting site clck here . 토토
  14. 파워볼게임 | Sep 27, 2019
    You there, this is really good post here. Thanks for taking the time topost such valuable information.  for those whos interested in betting, this is the best site for that. have fun and try your luck using this trusted site >> 파워볼게임
  15. 토토사이트 | Sep 27, 2019
    I was very pleased to find this site.I wanted to thank you for thisgreat read!!! In case your looking for trusted betting site for sports toto , i suggest you to try this safety site of ours! click here >> 토토사이트
  16. dog training at home | Sep 26, 2019
    The article posted was very informative and useful. You people are doing a great job. Keep going. dog training at home
  17. onlie quran | Sep 23, 2019
    <a href="https://razaseo45.blogspot.com/2019/09/online-quran-classes-for-female.html">Online Quran</a>
  18. iwantcheats | Sep 23, 2019
    <a href="https://indiangamecheats.blogspot.com/2019/07/iwantcheats.html/">Iwantcheats</a>
  19. online quran academy | Sep 23, 2019
    <a href="https://learnqurancenter.com/html/">Online Quran Academy</a>
  20. learn quran online | Sep 23, 2019
    <a href="https://quranbeginners.com/html/">Learn Quran Online</a>
  21. convert money online | Sep 05, 2019
    What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much. convert money online
  22. Starner | Sep 02, 2019
    Wow, cool post. I'd like to write like this too - taking time and real hard work to make a great article... but I put things off too much and never seem to get started. Thanks though.poconos mountains vacation 
  23. Quran | Aug 31, 2019
    It is perfect time to make some plans for the future and it is time to be happy. I've read this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it!Online Quran Academy
  24. Hotmail.com | Aug 30, 2019
    Wonderful illustrated information. I thank you about that. No doubt it will be very useful for my future projects. Would like to see some other posts on the same subject! Hotmail.com
  25. jaime allen | Aug 26, 2019
    Why is the content here in a different language than English? I don't even know if there are some sold baccarat online tips for NZ citizens here because this post is in a language that I am not familiar with. I wanted to know about baccarat today, man.
  26. voyance-amour- | Aug 24, 2019
    Thanks for the informative and helpful post, obviously in your blog everything is good.. voyance-amour-eternel.com
  27. abhi | Aug 19, 2019
    useful info... im writing in epaper the hindu also read Daily marathi news for this kind of info..
  28. ahad | Aug 07, 2019
    This is very useful post for me. This will absolutely going to help me in my project.스포츠토토
  29. cheap removalists melbourne | Aug 06, 2019
    I see the greatest contents on your blog and I extremely love reading them. cheap removalists melbourne
  30. moving services melbourne | Aug 06, 2019
    I recently came across your article and have been reading along. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end. I would like to read newer posts and to share my thoughts with you. moving services melbourne
  31. 메이저놀이터 | Aug 05, 2019
    If your looking for Online Illinois license plate sticker renewals then you have need to come to the right place.We offer the fastest Illinois license plate sticker renewals in the state.메이저놀이터
  32. 메이저사이트추천 | Aug 05, 2019
    I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own Blog Engine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it. 메이저사이트추천
  33. orderalkatoneketo | Jul 28, 2019
    It is perfect time to make some plans for the future and it is time to be happy. I've read this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it!https://www.orderalkatoneketo.com
  34. free movies online | Jul 17, 2019
    I am always searching online for articles that can help me. There is obviously a lot to know about this. I think you made some good points in Features also. Keep working, great job ! free movies online
  35. showbox | Jul 16, 2019
    I feel really happy to have seen your webpage and look forward to so many more entertaining times reading here. Thanks once more for all the details.showbox.apk
  36. 우리카지노계열 | Jul 13, 2019
    I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own Blog Engine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it.우리카지노계열
  37. 베트맨 | Jul 13, 2019
    Personally I think overjoyed I discovered the blogs.베트맨
  38. 먹튀검증업체 | Jul 10, 2019
    Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. 먹튀검증업체
  39. 먹튀폴리스 사이트 | Jul 10, 2019
    We have sell some products of different custom boxes.it is very useful and very low price please visits this site thanks and please share this post with your friends. 먹튀폴리스 사이트
  40. 먹튀폴리스 사이트 | Jul 10, 2019
    Wow! Such an amazing and helpful post this is. I really really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also 먹튀폴리스 사이트
  41. management | Jul 08, 2019
    I found Hubwit as a transparent s ite, a social hub which is a conglomerate of Buyers and Sellers who are ready to offer online digital consultancy at decent cost.change management tracking software
  42. Rinon | Jun 15, 2019
    An imaginative subject is constantly great for everybody. I might want to allude your blog to get diverse thoughts. It is truly fascinating to read such posts in spare time. It additionally enhances our innovative reasoning. A writer should attempt to set up his/her mark post. Once if the posts end up viral, there will be bunches of traffic on the site. You are one of them. I have quite recently read one post and now I am continually following your posts. Refer best essay writing service to get any kind of writing help.

    Leave a comment